Tying all the products together, you have: Marketing Platform Home: the portal to your products and administration Integration Center: manage the data-sharing integrations between products …

Jul 1, 2023 · Explore Google Analytics, the next generation of Analytics which collects event-based data from both websites and appsGoogle Analytics is a new kind of property designed for the future of …

Reach your marketing goals Put your insights from Google Analytics to work with Google Ads to help get your business in front of the right customers across Search, YouTube, and more.

How Google Analytics works Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website To measure a …

You can use these audiences in Marketing Cloud's Journey Builder. How it works When a user clicks through to your site from a Marketing Cloud campaign, and the link sends the Marketing Cloud …

Google Marketing Platform Partners specialize in Google Marketing Platform products: Analytics, Attribution, Campaign Manager 360, Looker Studio, Display & Video 360, Optimize, Search Ads 360, …

This article describes how Analytics collects, processes, and reports the campaign and traffic-source data. Understanding campaigns & traffic sources In Analytics, the ad campaigns, search engines, …

Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

Google offers certifications to individuals who demonstrate proficiency in basic and advanced aspects of Google products and solutions like Google Ads and Google Marketing Platform. Certifications are …

When you link an account to an organization, any objects associated with that account (e.g., Analytics properties, Tag Manager containers) become accessible from the Administration page, and you can …