Fashion influencer and social media star Jayda Cheaves has signed with Wasserman for representation, per The Hollywood ...

Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa) in a newly created role ...

Michael Hanuschik believes that for digital platforms to be healthy ecosystems, the creators must receive the majority of the ...

Twitch streamer Kai Cenat announced the launch of his clothing brand, Vivet, in a 23-minute YouTube video published on ...

StreetTalk is a New York-based creative and advertising company that has built its business around unscripted street ...

Connecticut has launched a state-sponsored directory connecting businesses with social media content creators, marking what ...

Amazon and the Kelce brothers unveiled Kelce Clubhouse, a retail destination for fans of the “New Heights” podcast. The ...

TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing ...

Creator marketing budgets continued to expand in 2025, but earnings gains did not spread evenly across creators, according to ...

Media agencies are preparing to deepen their reliance on YouTube in 2026, as the platform’s role inside connected TV (CTV), ...

NewGen has secured a partnership with UK medical cannabis clinic Curaleaf to lead its influencer marketing program for 2026.

For years, the creator economy has operated under a familiar assumption: audiences are distracted, attention spans are ...