From cinema habits to corporate consolidation, a decade of structural shifts has made film success harder to achieve and harder to measure.

I’ve written about the data behind Hallmark movies a few times before. So it was great fun to sit down with Pulitzer prize-winning data journalist (and good friend) Walt Hickey of NumLock to talk all ...

Last week, I shared my analysis of how filmmakers are subtly changing how they frame human faces over time. Today I wanted to take it one stage further and see if we can use those faces to measure how ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

An oft-repeated mantra among film distribution professionals is “Drama is not a genre”. By that, they don’t mean that films cannot be dramatic, nor that there are not films you could call “a drama”.

Over the past few years, more people have reached out asking some version of the same question: Are movies becoming too woke? Some want proof that diversity and progressive themes deliver stronger box ...

Cannes 2025 was not a washout. The Croisette was crowded, the sun came out, and over 15,000 industry professionals turned up. But something has shifted. I believe that we will look back at 2025 as an ...

When a lead character dies, it often serves as the emotional or thematic climax of the movie. Their death may be redemptive (Gladiator), shocking (Psycho), inevitable (Titanic), symbolic (Children of ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...