Google’s Gemini and agentic AI are transforming retail, turning discovery, decision-making, and checkout into a seamless, ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Google's Universal Commerce Protocol was made in conjunction with major players like Shopify, Visa, Walmart and many others.

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

A consumer economics watchdog says Google's new Universal Commerce Protocol is ripe for misuse where consumers could pay more ...

Google is making a big push into AI-powered shopping with the release of Universal Commerce Protocol (UCP), a new open ...

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

The rise of AI agent-driven shopping is transforming retail as Google unveils its open-source Universal Commerce Protocol ...

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO ...