AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...
Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...
Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...
In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
As a child of the Great Depression, my father used to keep what he called a “BS account” at the bank. Every month, he contributed money to this savings account and whenever it reached a certain level, ...
2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...
Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...
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Vibrant Publishers’ Digital Consumer Behavior Essentials Now Available for Early Review on NetGalley
Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...
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