Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google ...

Football players are issuing “stop processing” requests to gaming, betting and data-processing firms over the use of their performance, health and injury data, citing ethical concerns with how the ...

It stands to reason that physical ability would be at the top of the military training roster. But decades of research on the human mind and body have shown that warfighter training must widen its ...

Employee performance reviews are a critical aspect of talent development, providing organizations with insights into both individual and collective contributions to overall goals each year. However, ...

If you are struggling to keep track of performance metrics and identify areas needing improvement? You will be pleased to know that you are not alone. Many people find it challenging to sift through ...

If you have lots of spreadsheets you would like to analyze, but unfortunately don’t have the time to invest in trawling through each one to any great depth, but known they contain a wealth of valuable ...

Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.” Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So ...

For healthcare data strategy projects, there are four essential elements to turn aspiration into a plan for recurring ...