The debate over how far to cut interest rates while inflation remains above target has pushed inflation measurement back to ...

Several months after announcing a slew of partnerships to position itself as a privacy-first company, PurpleLab has unveiled a new measurement tool for marketers.

Forget hunting for a tape measure or a protractor. Use your Android phone camera and sensors to handle different types of measurements easily.

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

Albertsons Media Collective has unveiled in-store incrementality measurement designed to determine which sales were motivated ...

Albertsons Media Collective has launched an incrementality measurement solution designed to highlight the impact of in-store ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

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Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...

Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

The $9 Joseph Joseph adjustable measuring spoon is an all-in-one tool that replaces several, making measuring easier and more convenient, while freeing up drawer space. Once you get one of these nifty ...