A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...

Neuroscientists discover the tricks and shortcuts the brain takes to help us survive. Is what you see real? Join neuroscientist Heather Berlin on a quest to understand how your brain shapes your ...

In the fast-paced world of digital distractions, a new kind of viral phenomenon has taken over our social feeds: the high-stakes visual perception challenge. As a long-time observer of how our brains ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. A new study published in Psychophysiology suggests that the length of our ...