While the Persil Activewear Clean Liquid Laundry Detergent is strongly scented, it’s not overpowering. The concentrated ...

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The Indian Women's Cricket Team's World Cup victory presents a prime opportunity for brands. While Surf Excel's quick response to Jemimah Rodrigues' performance was timely and brand-aligned, its ...

New Delhi: As India celebrated its Women’s World Cup victory and Deepti Sharma’s match-winning performances, a different kind of triumph unfolded beyond the boundary. Amidst the cheers and confetti, ...

Walk into any supermarket and the laundry aisle can feel like a bewildering maze. Brightly coloured bottles and bold packaging from household names such as Omo, Ariel, and Toss compete for your ...

There is no denying dishwasher pods have become a go-to choice for many people, thanks to their easy, mess-free convenience. But do they actually clean better than traditional liquid or powder ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Andrea Barnes Andrea Barnes tests and writes about large cleaning appliances.

Laundry experts take on the liquid vs. powder detergent vs. pods debate to help you determine which is right for your laundry To find out which type of detergent is right for you, Reader’s Digest ...

Mumbai: Consumers across rural and urban India are increasingly experimenting with newer fast-moving consumer goods (FMCG) formats, ranging from fabric softeners and washing liquids to sauces, instant ...

How did Nirma washing powder fail: If you are someone who was born in 1980s or even 1990s, you must have heard about the brand Nirma. Once a household name in India, Nirma washing powder brand rose to ...

Godrej Consumer Products (GCPL) is betting big on its liquid detergent Godrej Fab. Introduced for the mass market, the brand has a revenue run rate of ₹400 crore, in just two years of its launch. The ...

Surf Excel Bangladesh is proud to welcome football star Jamal Bhuyan as its new brand ambassador. He walks in the footsteps of global football stars Vinicius Jr. of Brazil and Bukayo Saka of England ...