Although matcha is the new thing, it is not necessary that it can fit you. These are the things you should look into in case you are one of the people dealing with the following things. Compared to ...

Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.

A couple of years ago, Pokémon introduced a new monster: Poltchageist, a “Grass/Ghost type” with special abilities in “hospitality” and being “heatproof.” It is wily and homicidal; it is also matcha.

Matcha's popularity as a health drink masks potential downsides of excessive consumption. High intake can strain the liver due to concentrated catechins like EGCG, interfere with nutrient absorption, ...

Every day, I drink a matcha latte and I lose more hair. The two things are not necessarily related. I’ve been a matcha drinker for many years, and I’ve restocked my supply of Swiffer sheets often ...

Before matcha's recent surge in popularity on social media, bartenders rarely considered whisking green tea into the mixed drinks they were making. Rensel Cabrera, bar director at The Sylvester in ...

One of the most popular matcha cafes in Toronto is expanding with a brand-new location, and it's coming sooner than you might think. Matcha cafes are rapidly reaching Italian sandwich shop levels of ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

If you’re using a bamboo matcha whisk, preventing mold growth is one of the most important aspects of maintaining your equipment. Luckily, lots of matcha cups also come with a whisk holder, which ...

Partial to a matcha latte? Discover what this green powder is, the potential health benefits, and how much caffeine it contains Martha RobertsSenior researcher and writer Award-winning senior ...

The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the green-hued drink has been gaining significant attention lately. But I’ll admit, I haven’t exactly ...

Matcha is booming globally, but Western commercialization is blurring cultural lines, raising questions about authenticity and sustainability. Unsplash+ The majority of the Western matcha branding is ...