Autodesk is driven by strong product innovation, customer stickiness, and robust market positioning. Click here to read an ...

An announcement from L3Harris Technologies ( ($LHX) ) is now available. Effective January 5, 2026, L3Harris Technologies reorganized its operating ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Ether (ETH) traders are quietly rotating back into leverage, with fresh futures data signaling a major shift in market positioning as ETH approaches a critical technical zone. Ether leads all major ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...

In case you've faced some hurdles solving the clue, Circle segments, we've got the answer for you. Crossword puzzles offer a fantastic opportunity to engage your mind, enjoy leisure time, and test ...

Half of all business-to-business (B2B) businesses fail after five years and few successfully scale. The industry may blame product-market fit, but the uncomfortable truth is often simpler: The best ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...