Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into ...

Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Setting the right PPC budget is one of the most impactful decisions you’ll make about your digital advertising strategy.

Search has evolved from a list of links into a system of synthesized answers. While traditional SEO still influences how ...

You should rigorously track your search rankings for top keywords in your niche. For example, in the sports retail industry, ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Semrush Holdings basically offers an AI-enhanced SaaS platform for digital marketing, with products spanning SEO, PPC, content, and social media management. They’ve had relatively strong enterprise ...

SEO professionals are the latest group being targeted by malicious actors, at least according to a pair of researchers who've found that malicious SEMrush Google ads are reeling victims in. SEMrush is ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, ...

Looking for an Ahrefs alternative? Our analysis shows Semrush offers the most comparable features. Moz Pro serves as an excellent Ahrefs alternative for beginners. For those seeking a free Ahrefs ...

How to Improve SEO? 15 Experts’ Recommendations 10 Best SEO Tools For 2025 – Our Favorite Services Semrush vs Similarweb Comparison for 2025 You’re making your website inoperable without at least one ...