Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Titled 'Stars Shine', the exhibition is being hosted at the Indira Gandhi National Centre for the Arts (IGNCA), an autonomous institution under the Ministry of Culture.

What is a niche market? A niche market is a smaller segment of a larger market defined by specific needs or interests. Instead of catering to everyone, you target one defined group, making it easier ...

Now that we've unpacked some iconic tagline examples, let's take a second to savour what makes them so deliciously effective at sticking around. Have you ever heard those slogans that never seem to ...

“Warmth was never about the outside,” De Niro says in a clip, while Pacino offers, “Friendship is the greatest thing you can have. Friends, people whom you share the same world with.” By Chris Gardner ...

In this article, we’ll explore why Instagram Story ads are so effective for e-commerce, how influencers (especially micro-influencers and content creators) and user-generated content (UGC) can ...

This year marks the 350th anniversary of King Philip’s War. The Natick Historical Society and Bacon Free Library had planned to host Shawn Quigley from the National Park Service on Oct. 4 to speak ...

EUDR-X is a standardized format developed by the ESG working group of the Initiative Online Print e.V. (IOP) for the structured exchange of data related to the EU Deforestation Regulation (EUDR). The ...

In today's digital age, you'd be excused for thinking that print is dead, but Mercedes-Benz's latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the ...

Regarding your editorial “HHS Tries to Stifle Corporate Speech” (Sept. 15): Ads are designed to persuade for profit, and when it comes to pharmaceuticals that promise to remove pain, enhance mood or ...

Language-guided image editing has achieved great success recently. In this paper, for the first time, we investigate exemplar-guided image editing for more precise control. We achieve this goal by ...

In a 2023 case study, digital marketing company Braze highlighted its work with DraftKings, an online sports gambling company. The study boasts that Braze’s tools increased the rate at which users ...