Abstract: How might the rhetorical strategies of ethos, pathos, logos, and kairos play a mediational, intervening role in the successful administration of online surveys? What are the general costs ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

The companies will use the AI-based platform to accelerate cancer drug discovery. Credit: sanjeri via Getty Images. AstraZeneca, Tempus and Pathos AI have signed a multi-year agreement to develop a ...

Miu Miu’s spring 2025 show at Paris Fashion Week was set in an apocalyptic newspaper factory, complete with a conveyor belt carrying “The Truthless Times,” a fictional paper by the Polish artist ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

Log-in to bookmark & organize content - it's free! State debate commission officials and political scientists discussed the role that debates play election outcomes. They explained how optics, ...

In the age of information, why do so many people keep getting away with crazy lies? Why do people still fall for the con? We know that a con is a deception. However, the term “con artist” or the ...

Forbes contributors publish independent expert analyses and insights. Scott K. Edinger is an expert on leadership, strategy, and growth. In my work as an executive advisor and coach with corporate ...