Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The brick toy brand enters a new era of interactivity. Plus, Lems debuts a minimalist clog, Afeela announces a new concept ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

After decades of largely unchanged fundamentals, the LEGO Group is once again experimenting with how its bricks can behave, not just how they look. At the Consumer Electronics Show ...

LEGO debuts Smart Play bricks at CES 2026, blending classic building with Bluetooth-powered lights, sounds, and interactive ...

The LEGO Game Boy has been an incredible success, but it's causing some problems for old-school gamers due to one assembly ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...