The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us something important about how they want to experience advertising. They ...

AI companies of all sizes are experimenting. The startup Cursor, an AI coding platform, has been hosting pop-up “Cafe Cursor” ...

The market is moving at breakneck speed to keep up with AI transformations. And with it is emerging a rather lopsided investing pattern, according to one of Deloitte’s top executives. Deloitte’s Chief ...

Bailey Baumbick knew she wanted to serve her country when she graduated from Notre Dame in 2021. Ms. Baumbick, a 26-year-old from Novi, Mich., didn’t enlist in the military, however. She enrolled in ...

If 2024 was the warm-up act, 2025 was the year everything went turbo. And somehow, in the middle of an industry consolidation wave, a few billion AI hot takes and a tech news cycle powered by ...

Perplexity has partnered with global football superstar Cristiano Ronaldo to launch an interactive CR7 experience on the AI answer engine, unveiling his personal archive and previously unseen images.

The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been ...

With the increasing prevalence of connected TV (CTV) devices in homes worldwide, CTV is becoming a powerful advertising platform. This growing opportunity is reflected in the significant rise in its ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...