You probably think of instant messenger (IM) as an informal communications channel mainly used by teenagers – and you would be correct to do so. But despite limitations, a growing number of B2B ...

Online marketers are combining the power of instant messaging with that of peer-to-peer networks such as Napster to create a new wave of Web advertising that some critics call more invasive than spam.

In a world of nonstop busyness, instant messaging is easier, faster and simpler than other types of communication. Now that it’s shown its worth, companies are rushing to make a good thing even better ...

Instant messaging is booming. Almost everywhere you look, people are typing messages to friends and work colleagues at a frantic pace. These are not e-mails but rather short messages that often travel ...

We’ve all heard it before: “Remote work is the new normal.” Virtual meetings have become common place across the business landscape and an increasing number of employees are opting for pajamas over ...

Marketers are always looking for better ways to engage customers on mobile, and text message marketing has quickly emerged as a powerful tool. Consumers value the convenience, while brands appreciate ...