At the outset of 2026, the mission statement for performance marketers seems to be benchmarking the performance of everything that has made it through the filter and fully integrating it into the ...

Meta Platforms, Inc., is a Buy after a 20% pullback: accelerating ad revenue supports AI capex, with FCF upside as spending ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Facebook parent Meta has reached nuclear power deals with three companies as it continues to look for electricity sources for ...

Former Astronomer CEO, Andy Byron and the HR head of his company, Kristin Cabot, have found themselves in the deep neck controversy after they were caught in an embrace by the 'Kiss Cam' during a ...

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

In the months leading up to and during the November 2024 election, former Councilmember Luis Chavez paid more than $130K to a ...