Prediction markets like Polymarket and Kalshi are becoming a regular fixture in American politics. Sure seems a lot like ...

The health reporter Kim Schewitz used to recoil at the sight of healthy foods. Now, her habits make eating enough fruit, ...

Cricket is one of the most-popular games in India. It has always been a game of fine margins and even a fraction of a second too late on .

However, many experts worry that gamifying politics could compromise the political system’s integrity and manipulate how ...

The Garmin Appalachian Trail badge is earned by walking 2,175 miles to mimic the length of the famous hiking route — it’s a ...

In a category haunted by the "fear of death," Rahul Talwar, chief marketing officer of Axis Max Life, is flipping the script.

Here is the full list of the health and wellness Startup Battlefield 200 selectees, along with a note on what made us select ...

Comment: This week’s ‘Battle of the Sexes’ is a far cry from Billie Jean King’s trailblazing match 50 years ago – an unwanted ...

At first, these games seemed like a great idea — minimal brain engagement, no exciting story lines, that satisfaction of getting things in order. I played a couple of levels, felt chilled out and was ...

Studies show Americans aren't saving enough. Making saving fun through gamification and budgeting can help provide piece of mind in the unlikely event of an emergency.

In this article, Andy Stafford discusses the buzz word of the moment – gamification – looking at examples of gamification within the pharma and healthcare industries and how patients can benefit from ...

Watching sports on TV used to mean sitting back with a cold one. Now it means tapping, predicting, and reacting in real time. Sports betting apps such as FanDuel, DraftKings, and ESPN Bet have rewired ...