Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Corporate mission statements often fall short when it comes to influencing day-to-day behavior within organizations.

Local newsrooms must set the mission and make the internal changes necessary to achieve the goal every day. The post The Most ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Section 1. Purpose. From the founding of our Republic, scientific discovery and technological innovation have driven American progress and prosperity. Today, America is in a race for global technology ...

That personal branding statement you’ve agonised over? The one on your LinkedIn profile? It’s probably not working. In fact, it might be actively harming your business. I’m talking about sentences ...

Missouri State University has launched a new strategic plan called "Igniting Opportunity." It emphasizes integrating the university's public affairs mission across the curriculum. The university also ...

A friend of mine who’s thinking about retirement told me over lunch that they recently read a book titled, “How To Retire and Not Die.” Intrigued, I purchased a copy and read it. Excellent. The book’s ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...