SEE ALSO: Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more We've gathered together just a few of our favorite Fitbit deals from Black Friday below. If you're ...

Tacked onto the announcement of its new AI-powered Fitbit Coach app revamp, Google quietly confirmed what many have been hoping for: new Fitbit hardware is officially on the horizon for 2026. The ...

We may receive a commission on purchases made from links. The Fitbit Luxe has been a fan favorite for its jewelry-like design. It's been appealing to those who wanted a relatively discreet tracker ...

Ever since Google acquired Fitbit in 2021, we’ve seen the Fitbit we knew disappear before our eyes. The fitness trackers themselves may look similar, but a lot of the ethos behind the brand that ...

Reports of the imminent death of Fitbit may be misplaced, as Fitbit owners just got three new interesting features. The trio of features are part of Fitbit’s Labs project, and they use Google Gemini ...

More than two years after recalling about 1.7 million Ionic smartwatches sold globally, Google-owned Fitbit will pay a $12.2 million penalty for failing to alert consumers that the products can ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Long before the days of everyone and their mother owning a smartwatch, an Oura Ring, or a WHOOP, there ...

Google has confirmed that it will no longer make Fitbit smartwatches, with the Pixel Watch line taking over. It will, however, continue to release new Fitbit fitness trackers. Fitbit fans might be ...

Google is denying online reports that it is ending the Fitbit brand, and a representative says that the company has new Fitbit-branded products in the pipeline. A spokesperson for Google, which ...

Google’s continued abuse of the Fitbit brand is continuing with the shutdown of the web dashboard. Fitbit.com used to be both a storefront and a way for users to get a big-screen UI to sift through ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The Fitbit Luxe is a reliable activity tracker and a stylish accessory — which is exactly why it's one of ...

Google closed its Fitbit acquisition in 2021. Since then, the tech behemoth has pushed numerous changes to the wearable brand, including upcoming updates announced this week. While Google reshapes its ...