Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

Fans of Fender’s vintage guitars, rejoice. The iconic audio maker has introduced a new guitar range, called the “American Ultra Luxe Vintage” series, that features five of the brand’s legendary ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. When Fender reached out to Khruangbin‘s Laura Lee and Mark ...

When you buy through our links, we may earn an affiliate commission. If you’ve ever shopped at a Whole Foods or gotten a coffee in that new coffee shop in town everyone’s talking about, you’ve heard ...

We’re talking cobra blue basses with just the right amount of rumble. Purple pedals that help your amp produce silk sonics (no, not the Bruno Mars version). And tie-dye red-and-white straps that ...

Fender has launched a pair of hot new electric guitars on the fly, offering a twist on its top-selling Player II series – but you’ll need to be quick, because these FSR models are strictly limited ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Now, Fender is offering a rare discount on a huge lineup of ...

Rock ’n’ roll was born in the mid-1950s and its subsequent surge wouldn’t have happened without the sight and sound of players working their fretboards and setting alight a new movement. In turn, rock ...

Fifty years ago in March 2025, the Japanese company Sanrio introduced Hello Kitty to the world. Designed by Yuko Shimizu, the familiar anthropomorphised cat character has transcended cult status and ...

Clarence Leo Fender, founder of the Fender Musical Instruments Corporation, would have celebrated his 115th birthday this year, which also marks the 70th anniversary of the company’s the iconic ...

Listen. I get that $175,000 is expensive for a guitar. But what if you got a free Ferrari with it? Miami-based shop Walt Grace Vintage is selling Yngwie Malmsteen's #4 Fender Stratocaster for the ...

To celebrate the guitar’s 70th birthday, Fender has released a Limited Edition 1954 Hardtail Deluxe Closet Classic, complete with gold hardware, for more opulent collectors. Fender Musical Instruments ...