Attribution rules look to prevent the creation of business ownership structures that run contrary to Internal Revenue Code ...

Let us begin by acknowledging a paradigm shift: in most mature industries, differentiation has become increasingly elusive. Products are comparable, price points are compressed, and any functional ...

In the ever-evolving world of technology, artificial intelligence (AI) is making its mark across various industries, including branding and marketing. With AI-powered tools capable of generating ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and defend upper-funnel spend. Let’s state a fact: Google Ads in 2025 runs on ...

AI training on proprietary content threatens brand trademarks, risking dilution and confusion. Firms should audit their materials, monitor AI outputs, and strengthen brand signals to protect their ...

With so many things fighting for consumers’ attention, it is more important than ever that brands have a “distinctive point of view”, says Asahi category and global brands CMO Malgorzata Lubelska. “We ...

On the seventieth anniversary of the U.S.-Republic of Korea (ROK) alliance, the leaders of the two countries declared that the Mutual Defense Treaty applies to cyberspace. The United States and South ...

Education is a matter of freedom. Education is not about imparting narratives but a process to deconstruct and let the students construct knowledge according to their abilities. The sky is not blue ...

There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each ...