Cracker Barrel has had a rough year. Between a controversial logo redesign and weaker-than-expected restaurant traffic, the brand has been working hard to steady the ship. Part of that effort included ...

Cracker Barrel warned during the company's earnings call on Tuesday that its turnaround is moving at a slower pace than hoped after the company was mired in controversy over the summer after an ...

Cracker Barrel's CEO said the chain is working to rebuild customer trust after its logo controversy earlier this year marked a quarter of declining sales. During its quarterly financial results call ...

Cracker Barrel shareholders voted Thursday to oust board member and DEI marketing executive Gilbert Dávila in the wake of the branding crisis that wiped out hundreds of millions of dollars in value, ...

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.

(NEXSTAR) – Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to ...

As the dust settles on a botched logo redesign that turned it into a political and cultural flashpoint this summer, Cracker Barrel Old Country Store is no doubt looking to put 2025 behind it. In the ...

Cracker Barrel's "All the More" rebrand sparked customer backlash, leading to an 8% decline in foot traffic and a swift reversal. Despite good financials before the rebrand, the stock dropped 18% and ...

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...

Cracker Barrel is shelving plans to remodel its restaurants as it continues to backtrack on overhauling its brand image. The move comes after the chain already reverted to its old logo in response to ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Cracker Barrel made headlines this month after briefly ...

Cracker Barrel's co-founder has slammed the company's chief executive over plans for a new logo that were abruptly scrapped following a backlash. "They're trying to modernize to be like the ...