As personalization becomes table stakes, a new class of products is emerging that depends not just on data inferred from ...

This evolution marks a shift in the role of marketing teams. Instead of managing workflows, they’re designing strategies.

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Abstract: Accurately predicting driver attention is crucial for enhancing advanced driving assistance systems and autonomous vehicles, attracting increasing research interest. Most existing approaches ...

Abstract: This study paper focuses on the groundbreaking impact of artificial intelligence on customers and marketing techniques. The study uses quantitative data, including analysis of social media ...