In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

Bayer’s consumer health unit has named Interpublic Group as its creative, production and media partner, integrating the work at a single agency to boost its buying power and leverage generative AI.

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Atlas, the humanoid robot famous for its parkour and dance routines, has recently begun demonstrating something altogether more subtle but also a lot more significant: It has learned to both walk and ...

Background: Obesity is a multifactorial global health crisis exacerbated by modern food marketing strategies that encourage the consumption of energy-dense, nutrient-poor (EDNP) foods. Children and ...

The growth of the technology industry has changed online marketing and shaped consumer behavior. Despite extensive research on internet usage and social media trends, the online purchasing behavior of ...

Reddit is well positioned for strong advertising revenue growth, leveraging authentic user content, and rising daily active users to attract advertisers with high click-through conversions. A rebound ...

Kroger’s data arm 84.51° announced Wednesday the unification of its retail media, consumer insights and loyalty marketing services. Those teams are now aligned in a single division under Kroger ...

Behavioral information from an Apple Watch, such as physical activity, cardiovascular fitness, and mobility metrics, may be more useful for determining a person's health state than just raw sensor ...

A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any past models, opening the door for cutting-edge research applications. When ...