In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how ...

Explore how influencers shape modern consumer decision-making, the complex systems of influence, and effective marketing ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

In a recent interview, Marc Winterhoff noted that automakers can tell consumers that there are other attributes EVs have ...

Explore the London retail market and discover why businesses must interpret consumer spending trends for future success.

The change has also drawn a formal response from Eternal Ltd (formerly Zomato), which owns Blinkit. In a filing to the BSE, ...

“Consumer trust is the ultimate currency. Brands with a compelling value proposition and combination of transparency, science-backed claims and authentic engagement will outperform over the long run,” ...

The partnership focuses on the Consumer Prompt Insights Agent, being developed to examine how people frame questions in ...

In an economy dominated by large corporations with sophisticated marketing and standardized contracts, individual consumers ...