A spokesperson for Walkers said the refresh celebrates the brand's farm-to-crisp story and champions the real ingredients and ...

A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and visual direction. When companies redesign their websites, unresolved ...

I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...

After years of intentional focus on operational excellence and customer experience, TacoTime, is stepping into an exciting new chapter with the launch of a vibrant brand refresh that reaffirms its ...

As businesses grow, their brands must evolve to reflect new goals and audiences. Here’s how to refresh your identity thoughtfully, preserve trust and keep your message relevant. Common indicators that ...

In today’s dynamic business environment, a brand refresh is not merely a cosmetic update; it is a strategic necessity for staying relevant and competitive. For business leaders, the decision to ...

Refreshing a brand is no small feat, especially when that brand is synonymous with an entire industry. The REMAX balloon has long been one of the most recognizable symbols in real estate, representing ...

PLEASANT PRAIRIE, Wis.--(BUSINESS WIRE)--Good Foods, the brand bringing more good to more moments with thoughtfully made guacamole, salsas and dips, has revealed a refresh of its brand identity. From ...

CINCINNATI — Cincinnati's oldest ice cream shop is updating its look. Graeter's announced a brand refresh that includes a new logo on Monday. "Our rebrand honors everything in our past while ...

Cincinnati-based Graeter's Ice Cream has launched a brand refresh, according to a press release. "We've always believed that being the 'Graetest' means doing things our way – the right way – even when ...

EVERCOAT ® partnered with Cincinnati-based agency Hyperquake to modernize & elevate the brand. As part of the refresh, the brand completely overhauled its go-to-market approach, including packaging ...

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...