Katharine Beer is a writer, editor, and archivist based in New York. She has a broad range of experience in research and writing, having covered subjects as diverse as the history of New York City's ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Eric's career includes extensive work in both public and corporate accounting with ...

Chicago has long been a hub for advertising, marketing and creative agencies. Beginning over a century ago with mail-order catalogs, the Chicago advertising and marketing scene has grown into a ...

As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Walmart last week reported rising sales of household items such as clothes, groceries and toys. But its profits ...

People are feeling more positive about advertising’s social contribution, particularly younger generations and ethnic minority groups, with new research indicating public trust is bouncing back.

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. At the start of the year, every single one of the roughly 100,000 people working for advertising giant Publicis ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

The Bombay high court has released accused number 3 on bail in the case of a missing woman whose body was found on a building's terrace. The court observed that he cannot be kept behind bars ...