When Adobe MAX returned to Los Angeles this October, it wasn’t just another product showcase. It was the tech company’s statement on where creativity and marketing are heading. The three-day festival ...

Creative design giant Adobe is beefing up the products it offers businesses to include custom generative AI models. Adobe launched Adobe AI Foundry on Monday, a new offering that allows enterprises to ...

Hannah Elsakr says that Adobe’s top clients—the owners of some of the most protected, most valuable brands and IP in the world—had a stark message for the company regarding Firefly, its generative AI ...

In B2B markets, where purchase decisions often stretch over months and involve multiple stakeholders, Adobe is pushing a bold bet: that agentic AI can now meaningfully reshape both how buyers decide ...

Adobe reveals addition of Gemini 2.5 Flash Image to Firefly and Express Firefly models are already supported by models from Google, OpenAI and more Gemini 2.5 Flash Image promises better performance ...

Imagine this: you’re in the middle of an important project, juggling deadlines, and collaborating with a team scattered across time zones. Suddenly, your computer crashes, and hours of work vanish in ...

Do you want allegedly useful “artificial intelligence” features in your face in every single service and tool you use, constantly, unceasingly, and demanding you pay more for it? No? Too freakin’ bad, ...

Arnold Palmer, Tiger Woods, Annika Sörenstam—every great golfer was once a beginner, learning the basics as they picked up their first set of clubs. If you’re ready to take that first swing, we’ve got ...

I go step by step to show how I use Adobe Acrobat like a pro. I walk through all the key tools—from opening and editing PDFs to adding signatures, combining files, and protecting documents with ...