Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

In this webinar, Dr. Pernille Bülow and iMotions client Dr. Ryan Jacoby will talk about their expertise with mental health research and discuss how researchers can correlate, detect, diagnose & ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing ...