Google is making a big push into AI-powered shopping with the release of Universal Commerce Protocol (UCP), a new open ...

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Google unveiled its AI-powered Universal Commerce Protocol, letting shoppers research and buy from US retailers like Target, ...

Celebrities’ pins pay tribute to Renee Good, denounce ICE at Golden Globes ...

Google has announced the Universal Commerce Protocol (UCP), an open standard that enables AI agents to transact with any ...

Ant International, a leading global payment, digitisation, and financial technology provider, is collaborating on the launch of Google's Universal Commerce Protocol (UCP), a new open standard for ...

In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a ...

Artificial intelligence (AI) agents will play a major role in the way people shop in the near future, says CEO Sundar Pichai, ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

Google has introduced a new system called the Universal Commerce Protocol in a push to make future shopping more intelligent, ...

The Universal Commerce Protocol (UCP) is an open-source standard designed to power the next generation of agentic commerce.

The endorsement of Google’s open standard comes as companies globally accelerate the integration of AI agents and e-commerce.