Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Just because LEGO Technic is technically a toy doesn’t mean that you cannot do solid engineering with it, like building ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

Start the new year off with fun Lego sets. The best Amazon deals on Lego sets include Lego flowers, Star Wars characters, ...

LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

UP SIR draft voter list 2026: 2.89 cr voters removed, highest in India; Lucknow, Kanpur see maximum deletions What happens to ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...