Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Lego bricks with bright lights, noises and computer chips is the perfect present for kids of parents you dislike.

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

Lego Unveils Smart Brick at CES Lego has introduced the Smart Brick at CES, an interactive Lego piece equipped with sensors ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

UP SIR draft voter list 2026: 2.89 cr voters removed, highest in India; Lucknow, Kanpur see maximum deletions What happens to ...