The Japanese automaker has announced that its fresh H mark design will take on a much bigger role than initially expected.

The Athletic arms you with all the information you need to decide who you should support in the semifinals and ...

Nearly five years after rocketing on to the men’s professional golf landscape with the velocity of a Bryson DeChambeau tee ...

I grew up in Maine. When you’re a boy growing up in Maine, you spend a lot of time in the woods. Pretending, building forts, ...

A new Honda logo is coming, first seen on its 0 Series EV concepts, signaling a broader branding shift beyond just the cars ...

Honda also says that the new badge is going to represent "Honda automobile business as a whole," including at dealerships and ...

From the Bulldog logo to paintings and books, meet the artist behind one of the Central Valley’s most recognizable symbols.

Honda came up with a brand-new logo with the unveiling of the first Honda 0 concept cars and will soon start to implement it ...