Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Electronic Arts will use generative AI to completely transform user-generated content and significantly reduce friction in this billion-dollar market. UGC, or user-generated content, is incredibly ...

StoryPop UGC Agency has announced the ongoing expansion of its user-generated content (UGC) services designed to meet the growing demand for authentic, audience-driven media in digital marketing. The ...