LEGO has called the new system its "most revolutionary innovation since the creation of the minifigure in 1978". | ITV ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego Smart Play will add an array of sensors capable of detecting nearby building blocks, lighting up and playing music. Announced at the Consumer Electronics Show (CES) in Las Vegas, the new offering ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...