For centuries, the principle of symmetry has guided physicists towards more fundamental truths, but now a slew of shocking findings suggest a far stranger idea from quantum theory could be a deeper dr ...

The Trump administration and some Democrats have drawn divergent conclusions from bystander video of the fatal shooting of a ...

You might feel like the days and weeks are slipping by. Here is how one psychologist says you can shift your experience of ...

The city of Bellingham is conducting an internal investigation after evidence was uncovered that a staffer may have rigged a ...

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...

It’s a popular example of the “Mandela effect,” or a collective false memory. And while some people may laugh and move on, others spend years searching for an explanation. There is a shirt currently ...

Now that we've unpacked some iconic tagline examples, let's take a second to savour what makes them so deliciously effective at sticking around. Have you ever heard those slogans that never seem to ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to. The admired and beloved primatologist died ...

My keyboard, so used to criticisms of President Donald Trump, is shocked as I hammer out this column. But Trump genuinely deserves great credit for (belatedly) ramming through the Gaza Strip ceasefire ...

I always thought Texas sales tax was straightforward and predictable, hovering around 8% or less, depending on where you are. Groceries usually dodge the tax man (or woman). And once a year before ...

Apple has released a new iPhone wallpaper, “Here’s to the Dreamers,” as part of a campaign highlighting Southeast Asian creators. The wallpaper, a vibrant dreamscape, works with a spatial effect on ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...