As social media approaches its 20th birthday, Battenhall is calling time on the era of control, trend-chasing and one-way brand storytelling.

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

Meta posted $51.24 billion in ad revenue in Q3 2025. That’s up 26% from 2024. Amazon’s online ad business grew 24% in the ...

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

Compress the promise. Every micro-moment starts with a single-sentence value proposition the brain can process at a glance: ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

In 2005, psychologist Cliff Arnall coined the term "Blue Monday" as part of a marketing campaign for a British travel agency ...

At its core, conservation is about behavior change. Yet few organizations have put in place the structure, standards, and ...

Video content generates 1,200% more shares than text and image content combined in sports marketing campaigns, claims ...