As social media approaches its 20th birthday, Battenhall is calling time on the era of control, trend-chasing and one-way ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...

Rather than delivering fully seamless experiences in the age of agentic AI, should brands be adding some useful friction to ...

At its core, conservation is about behavior change. Yet few organizations have put in place the structure, standards, and ...

Video content generates 1,200% more shares than text and image content combined in sports marketing campaigns, claims ...

Social media brand fails happen when companies lose sight of their audience, rush content without proper review or attempt to capitalize on trending topics without understanding the context. The ...

We’ve let national leaders suck up too much attention with culture wars instead of doing the hard work of understanding the ...

Backers claim the tests can predict a child’s risk of autism using a strand of hair or a mother’s blood, but critics say they are not ready for the market.

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...