The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics supporting ...

What makes your brand special? That is the ultimate question, isn’t it? If you want to stand out from your competitors and attract prospects to your brand, then you need a strong positioning strategy.

At its meeting on November 10, 2015, airberlin’s Board of Directors adopted the Management Board’s recommendations for its strategic repositioning, as the next step of the airline’s journey to susta ...

The process will speak for itself in the years ahead when the U is a top three public research institution. Reading The Minnesota Daily’s editorial and news coverage of the University of Minnesota’s ...