Lego’s new Smart Brick has wowed fans but it’s also come under scrutiny for the high price tag and claims it could hinder – ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

It's called the Smart Brick, and it's the same size as a standard Lego brick but packed full of tech features like lights, ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

The future of play with Lego’s Smart Play System, featuring interactive Smart Bricks, Tags, and Minifigures with computer ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...