Albertsons Media Collective has unveiled in-store incrementality measurement designed to determine which sales were motivated ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

From laundry-folding robot butlers to fancy alarm clocks and lollipops that play music in your head, here’s a rundown of some ...

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

Research on self-concordant goals shows that people experience greater well-being when their actions reflect their authentic ...

There’s plenty of drama on the 2026 congressional agenda, from Obamacare to Venezuela. But lawmakers will probably manage to ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

ASUS showcased laptops and tablets with AI, long battery life, and innovative designs for creators, work, and mobility at CES ...

Biology has always been an unruly science. Cells divide when they want to. Genes switch on and off like temperamental lights.

Fully restoring Venezuelan production will take years, but some can be restored through maintenance, which would be low-cost ...

The Outdoor Primary School (TOPS), in Greystones, Co Wicklow, functions outside the Department of Education’s remit, but ...

Ranbir Singh Pathania [email protected] Change is as spontaneous as the flow of water. In public policy, stagnation is ...