Albertsons Media Collective announced in-store incrementality measurement for true causal insights into how in-store media ...

Albertsons Media Collective, the retail media arm of the US grocery chain, is to introduce in-store incrementality ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

A proposal to mandate publication of SAT and other standardized test scores for all faculty and faculty job applicants is ...

The Anasazi, a once-flourishing tribe in the American Southwest, lived on bounties of corn, squash and beans. In 1276 A.D., ...

Needing U.S. support to fend off Russia in Ukraine, European leaders have been cautious about criticizing President Trump on ...

Score had temporal stability for patients with stable kidney function, but was responsive for only some with worsening disease.

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Arbitrum shifts from expansion to deeper utilization in 2025. Transaction density per user surges as the network matures ...

You're three coffees deep into Tuesday when Sales knocks. They need a "super quick" NDA signed by Friday for a deal that's ...

A research team led by the Medical University of Vienna and the University of Vienna has investigated a possible link between the rising number of ...