Since the early days of gaming, video game mascots have been as important as the games themselves. These help establish a brand, and fans enjoy returning to play their favorite characters, which can ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

As it turns out, you can get paid quite a bit in Phoenix for monkeying around. That salary — which, for comparison purposes, is more than double the $95,000 salary of Arizona Gov. Katie Hobbs — has ...

The mascot for the USA World Cup has been unveiled, but soccer fans are miles away wagging their tails in response to the announcement. U.S. Soccer announced in a post on X that has been viewed a ...

MLB mascots could be hitting home runs on Instagram, according to a new report on the internet earnings potential of the crazy creatures. The Phillie Phanatic, the furry green creature from ...

Griff II, Drake University's live mascot, will soon pass the crown to another English bulldog. The university announced Tuesday, Dec. 2, that Griff II will retire at the end of Drake's academic year ...

CLOVIS, Calif. (KFSN) -- Clark Intermediate is changing its mascot after more than 50 years. Students have been known as the Chieftains since the school opened, but soon that name will become a thing ...

Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – something few knew when Ramsey ...