On the surface, the can of matcha appears genuine, bearing the famous brand name Isuzu along with other product specifications. The Japanese green tea powder is so popular that the highly acclaimed ...

Although matcha is the new thing, it is not necessary that it can fit you. These are the things you should look into in case you are one of the people dealing with the following things. Compared to ...

Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.

A couple of years ago, Pokémon introduced a new monster: Poltchageist, a “Grass/Ghost type” with special abilities in “hospitality” and being “heatproof.” It is wily and homicidal; it is also matcha.

Corin Cesaric is a Flex Editor at CNET. She received her bachelor's degree in journalism from the University of Missouri-Columbia. Before joining CNET, she covered crime at People Magazine and ...

So many Americans start their day with a cup (or two) of coffee. Yet as popular as Java is in the U.S., other parts of the world tend to favor other sources of caffeine. Matcha, for example, which ...

This is read by an automated voice. Please report any issues or inconsistencies here. Matcha prices tripled at some Japanese tea auctions after this year’s spring harvest was hit by hot temperatures ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

If you’re using a bamboo matcha whisk, preventing mold growth is one of the most important aspects of maintaining your equipment. Luckily, lots of matcha cups also come with a whisk holder, which ...

Little Matcha, a popular pop-up serving matcha, hojicha, and genmaicha lattes, is set to open a permanent spot on Scott Street in Covington on October 4. Although co-owners Cindy Jiang and Derek Ung ...

The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the green-hued drink has been gaining significant attention lately. But I’ll admit, I haven’t exactly ...

Matcha is booming globally, but Western commercialization is blurring cultural lines, raising questions about authenticity and sustainability. Unsplash+ The majority of the Western matcha branding is ...