Another survey reveals the seemingly never ending chasm that is the art of marketing integration. In these proverbial hallowed halls (and other hallowed spaces) I have put pen to paper on numerous ...

The concept of sales and marketing alignment is already familiar to B2B marketers. It requires sales and marketing teams to accept the need to collaborate, develop shared definitions and metrics, and ...

About a month ago I wrote of the connection between marketing integration and Schoolhouse Rock. I rewrote part of the lyrics to the classic "Interjections!" My lyrics were pretty pathetic but I was ...

Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates. 1 – Use data to power marketing and create ...

The integration trail for Adobe Campaign continued this week as the San Jose, Calif-based software giant announced new capabilities for the technology it acquired a year and a half ago. Today's ...

That's one reason agencies and marketing teams are looking to attain stronger growth through marketing automation integration. Another driver, at least for US agencies, is that agency revenue is ...

System integration unites different computational or software programs in order to coordinate their processes. In doing so, it ideally provides a more user-friendly experience by streamlining the ...