No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

Forgive us for a little skepticism regarding “American-made” watches. We’ve heard it all before. But this time just might be different. Many have tried and some have even claimed success in producing ...

Watchmaker Joshua Shapiro gripped the machine’s worn handle with his left hand and exhaled. Standing at the helm of the 100-year-old “rose engine,” he peered through a microscope at a small, square ...

Swiss-made is a loaded designation within the watch world. While Switzerland remains the pinnacle of the luxury watch industry, the nation by no means has a monopoly on producing great watches, with ...

Braun, a now global brand part of Procter & Gamble, known for its small electrical appliances, has revealed its first-ever Swiss-made watch. The Automatic timepiece is equipped with the ETA 2892A2 ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...