The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

BIRMINGHAM - Pretend you're a fish. Which would you rather eat - real food or plastic? That question is at the heart of a new product that manufacturers say could both revolutionize the $300 million ...

In a survival situation, a quick-and-dirty fishing rig can mean the difference between a shore lunch and a growling belly. That said, suitable live bait can be challenging to locate, particularly in ...

For Matt Fullenkamp, two heads are better than one. Quick Switch Lures, the company formed by the St. Augustine electrician, has patented and is selling an offshore trolling lure that, he says, makes ...

If fish could jump a country mile, they might make a flying leap out of Lake Windsor and land in Tom Diepenbrock's rec room. They'd be missiles with gills drawn by his vast collection of fishing lures ...

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