Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

We've seen countless LEGO creations before, but this LEGO build inspired by The Hobbit and Lord of the Rings is simply ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

FIRST LEGO League elementary students are building real-world skill sets while assembling robots for an upcoming competition, ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...